Sustainable Companies Outperform the Competition
There are many ways to measure what corporate responsibility and sustainability look like today, both in the context of the world at large and in the context of specific industries or regions.
Julia Wilson, VP, Global Responsibility & Sustainability, Nielsen, recently sat down with Martin Whittaker, CEO of JUST Capital, to learn more about how its annual survey effort identifies the most relevant areas to both measure public sentiment and assess corporate behavior over time. JUST Capital, a research nonprofit dedicated to creating a more just marketplace, has surveyed more than 81,000 Americans over the past five years to better understand the issues that matter most to them when it comes to just business behavior.
“‘Just’ to the public means lots of things,” said Whittaker. “It means treating your workers well and your customers fairly, making products that benefit society, supporting and investing in the communities where you work, creating great jobs, making money, and essentially helping to build a more fair and equitable marketplace.”