At a macro level, economic conditions around the globe ended 2018 on an upbeat note. Global consumer confidence, as reported by the Conference Board, was at its highest level in 14 years, a full seven points above the baseline confidence level of 100.
Discerning and knowledgeable consumers are just as focused on the health and wellness of their pets as they are on themselves.
By Karen Wolfe, Vice President, Client Consulting, Nielsen
It’s not too late to join the conversation with your beauty consumers—they’re listening, and they’re more than happy to connect directly with you to provide their feedback.
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